Hello there, I'm a designer focused on helping create products with the best possible balance between aesthetics and functionality.

About—

I've been designing for the last 19 years of my life. After dedicating a long time to brand, editorial and advertising design, I have ventured into the digital world. With the emergence of new techniques and tools for digital design, I have studied UX/UI and embraced new technologies that allow us to design with great agility and quality. I do my best to help creating interfaces with the best possible balance between aesthetic and functionality, always focused on solving pain points and discovering new functionalities to take the products further.

Simple, useful and well made—

These are my core design values ​​I work with and support every day. I believe simplicity is always appreciated by users; usability is essential to adding value to a product, and viability is key to successfully carrying out a project.

My portfolio—

As you can see, there's a limited selection of my work on this website. After several iterations on my own portfolio, I've decided to showcase a few projects that highlight my skills and experience. In some projects, the design process is complete, from empathising to implementation and testing, while in others, it's a specific part, such as designing new pages or solving specific problems.

UX/UI Designer &
Product Designer—

These terms are often confused and understood as synonyms; but for me, they aren't. A UX/UI designer focuses on addressing a product's usability and aesthetics. A product designer goes a step further and becomes involved in the business, understanding and analyzing concepts such as budgets, strategies, and technology. In some projects, you'll see that I'm involved in the business and my role is Product Designer; in others, I'm dedicated exclusively to the user experience and my role is UX/UI Designer.

Thank you.